LIMITED GOOGLE PRESENCE
Unless a web page is indexed, it cannot generate any traffic to the website from search engines. If you could have more than one listing in the phone book for all of the procedures and services you offer, you would. Indexing is very similar. It’s the way that search engines include pages in their database and is the starting point for evaluating your practice overall search marketing performance.
Depending on how your site is built and the value it provides to an audience, the search engines might index one of your pages, or they might index thousands of them. If your website has two-thousand pages, but only ten of them are indexed, only .5% of your website is available to people searching. The more pages you have indexed, the more keywords you can compete for. If 100% of your website is indexed, these pages represent hundreds, if not thousands, of ways to be found. Pages can’t rank in search results if they aren’t indexed! After eliminating barriers to indexing by search engines, your dental website or surgery website will increase the number of pages that are indexed, generate more search engine traffic, and extend its reach to target patients.
Improving certain elements of your site’s architecture and design can increase the number of pages that are indexed naturally by search engines, and also increase the likelihood that your pages will rank higher for your keyword phrases.