Medical Practice Website Design
“I enjoy designing websites. I’ve been a webmaster for over 20 years. I’m passionate about every client’s success and understand how important it is to each client to have a good performing website that expresses their brand and style properly.
After many hours of plugging away during a website design I love the moment when I unveil a new practice website design to sounds of “wow, nice” with fist bumps, applause and smiles all around!
I strive for those moments with every project in an effort to make my client feel proud of their practice website.
I love to see my clients so excited.”
Cutting Edge Founder
IT’S ALL ABOUT YOU
The first step is a discovery call. This is a complimentary call to discuss your goals, your experience up until now, and to give me a clear idea of your practice. We can offer you advice, direct you to resources, and most importantly – see if we are a good working match.
Web Design For Medical Practices
Re-design of your website may be necessary if you are not currently visible for your key terms and / or practice name in search engines such as Google and Bing. Allow us to transform your practice website into a site that works, brings in new patients and one you’re proud of.
Each web design and website development project is treated as an individual project with the preparation of a detailed and professional design document for planning. From assigning a dedicated team to work on the various elements of the project to making sure the look and feel is right for your branding style all the way to the official launch of your new practice website on time and on budget, we ensure that individual care and expertise is given to each phase of your custom web design project.
SEO Best Practice Web Design
Every medical practice website we design, big or small, includes search engine optimization best practices. Website architecture and content is all handled very carefully and methodically during the design and development phases to be sure SEO best practices are in place sitewide. SEO best practices include keyword market intelligence efforts researching live search engine databases to identify opportunities followed by site architecture optimization and content optimization that reflect our findings. This will make all your search engine marketing efforts much easier from the start.
Problems often associated with poor website performance:
INCOMPLETE, BROKEN OR OLD WEBSITE
If your practice website is old or has incomplete pages and content then you must act. An old clunky website can harm your brand perception and work against you.
STALE OR OUT OF DATE CONTENT
Your medical practice website needs to appear fresh and up to date to visitors. If you have stale content on your site including a three year old copyright in the footer or the most recent blog post is from years ago you need a makeover. Keeping dates current or removing them (make your site timeless) is important to avoid appearing stale.
NOT 100% MOBILE PERFECT
In 2019 it is estimated that up to 90% of your target visitors will find you on a mobile device. Your website must pass Google’s own Mobile Friendly Test with flying colors. If visitors need to side scroll or zoom in to read and navigate your content you fail. Google can and will omit your practice from search engine results viewed on mobile devices if your site is not mobile friendly.
PROBLEMS WITH WEBSITE ARCHITECTURE
Improving certain elements of your practice website’s architecture and design can increase the number of pages that are indexed naturally by search engines, and also increase the likelihood that your pages will rank higher for your keyword phrases.
POOR USER EXPERIENCE
User experience scores tested with developer tools provided by Google must be in the high 90’s. If your practice website comes up short, adjustments must be made.
LOW PAGESPEED SCORES
Pagespeed is very important as people click around the web and in and out of pages in fractions of a second. If your website is slow to load and scores low on pagespeed tests you need to repair or replace it.
STAGNANT LEADS AND REVENUE
Proper web design and architecture in combination with an effective online marketing plan will show growth not stagnation or decline. If new patient growth or leads are flat its time to shake things up a bit.
LIMITED GOOGLE PRESENCE
Unless a web page is indexed, it cannot generate any traffic to the website from search engines. If you could have more than one listing in the phone book for all of the procedures and services you offer, you would. Indexing is very similar. It’s the way that search engines include pages in their database and is the starting point for evaluating your practice overall search marketing performance.
PEOPLE DO NOT FIND YOUR CONTENT
Depending on how your practice website is built and the value it provides to an audience, the search engines might index one of your pages, or they might index thousands of them. If your website has two-thousand pages, but only ten of them are indexed, only .5% of your website is available to people searching. The more pages you have indexed, the more keywords you can compete for. If 100% of your website is indexed, these pages represent hundreds, if not thousands, of ways to be found. Pages can’t rank in search results if they aren’t indexed! After eliminating barriers to indexing by search engines, your website will increase the number of pages that are indexed, generate more search engine traffic, and extend its reach to desired prospects.
POOR LINK POPULARITY
Link popularity is very important to how search engines decide to rank websites in the results. The rationale behind this is that if your link popularity is high, and many people are linking to your site, then it must contain content and information that people find useful. A consistent ongoing effort over time is required to obtain new links to your practice website. Links are important. You need them to succeed.
LACK OF CLEAR CALL TO ACTION
Prominent calls to action must be in all the right places. Visitors should never have to click two or three times to see a phone number or your practice contact information. Nor should they have to scroll way down to find a Request Consultation button or similar.
SITE VISITOR ANALYTICS ABSENT
Visitor reporting tools such as Google Analytics provide valuable insight into the behavior of your website visitors over time. How did they find you? How long did they stay, where are they? What device etc. Setting up Analytics and tracking tools on your practice website is essential.