Discover which marketing campaigns, website pages, and keywords are driving phone calls and conversions. Our call tracking software provides keyword-level attribution and mobile click-to-call tracking, allowing you to optimize campaigns for ROI.
With rich caller profile and campaign data, you can track the patient journey across online and offline channels and make the most of every conversion.
Multi-channel call attribution for online and offline channels.
Dynamically swaps to a specific tracking number based on how a visitor came to your site.
Identify what’s driving phone calls, conversions, and patient experiences.
Get in-depth data about how each of your PPC ads are performing.
Know exactly which search terms are leading to phone calls, conversions, and sales.
Associate form submissions with the exact website visitor and advertising channel.
Optimize your marketing ROI based on performance.
Integrate text messaging campaigns into your advertising call tracking.
Link phone calls and conversions back to mobile searches.
Almost 70% of marketers don’t have the ability to track inbound calls through their systems. This conversion blind spot is particularly significant when you consider that calls drive 10 times more sales than clicks.
To optimize your online campaigns, increase conversion rates and lower the overall cost per acquisition, you need to accurately measure online and offline activities.
Lead Tracker uses the conversion-building functionality of call intelligence to track phone calls to the source, landing page, and keyword searched.
Discover which campaigns are driving new patient phone calls and conversions by assigning a custom tracking number to each marketing campaign. Track both online and offline activities.
It’s more critical than ever for you to be able to link phone calls back to mobile searches and mobile website visits so that you can optimize advertisements and deliver best in class response to callers. We provide all the tools you need to tie mobile search and website activity to inbound phone calls and new patient conversions.
We integrate with the resources you’re already using.
Tie a true ROI back to your PPC and call extension ads. With every call, we capture data associated to the correct ad click, campaign, ad group, and keyword in Google Ads and Analytics. As your team converts calls to new patients in Lead Tracker, those conversions can also be sent back into Google.
Align your marketing with what’s actually driving new patients & revenue.
Track calls from Google organic, Google My Business, paid search, online advertising, direct mail, TV, radio, print collateral, and more.
Associate website visitors with form entries and connect requests for consults and appointments with your front office instantaneously.
Track the patient journey and know exactly which keywords are driving phone calls. See how new patients and cases found you.
Integrate text messaging into your advertising call tracking, for a faster, more effective way to
communicate with prospects and patients.
Add a custom text action to any marketing campaign.
As texts come in, view them in a real-time log.
Send an auto-reply confirming receipt and next steps.
Trigger an alert to your new patient coordinator for instant follow up.
Monitor results and measure campaign effectiveness.
As an online form is completed, it will be associated with the exact website visitor that completed the form as well as the advertising channel that led to the visit (such as the Ads click, organic search, referring URL, and the search keyword, etc.)
All form completions are integrated into your call tracking reporting so that you can see not only how many calls each of your advertising channels are generating- but also how many forms visitors are completing on your site.
Learn how much return you are getting on each advertising channel so you can optimize your investments.
Set future marketing budgets based on revenue needed and the ROI achieved from each channel.
Use reporting to optimize staffing, training and performance management processes.
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