Facebook Pixel is a piece of code for your website that lets you measure, optimize and build audiences for your ad campaigns.

  • Measure cross-device conversions
  • Optimize delivery to people likely to take action
  • Create custom audiences from website visitors
  • Get rich insights about how people use your website from your Facebook pixel dashboard

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Learn more about the Facebook Pixel at https://www.facebook.com/business/learn/facebook-ads-pixel

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