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All-In-One New Website, SEO, Digital Marketing & Cutting Edge Tools
For 1 Monthly Price.

ATTRACT & CONVERT MORE LEADS.

WE DELIVER MASSIVE & SUSTAINABLE GROWTH FOR YOUR SURGERY PRACTICE.

Mobile Perfect & Secure

01. Website

  • Websites For Surgeons
  • Your website is the front porch to your practice. You should feel proud of it.
  • It needs to work.

If your website is old or you’re among the thousands of surgeons whose websites are boxed solutions from Prosites, Officite or similar then, in our opinion, your website is holding you back.

Upgrade to Cutting Edge!

Proven Media Placement Methods

02. Marketing

  • Marketing For Surgeons
  • Drive High Quality Target Traffic
  • Convert Traffic Into New Consults & Surgeries
  • Proven SEO For Surgeons
  • Certified Google Ads Management
  • Facebook & Instagram Ads
  • Transform Your Practice With Cutting Edge

Industry Leading Platform

03. Tools

Surgeons on the Cutting Edge Enjoy Great Features

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Easily request reviews from patients
Reputation management
Optimized for local search

Be visible for target keywords

Beautiful websites – work great on devices of any size

Marketing For Surgeons

  • Full Analysis of Your Practice
  • Website Audit & SEO Audit
  • Local Presence & Citation Audit
  • Research Competitive Landscape
  • Keyword Research
  • Develop a Strategy for Success
  • Setup Rank Tracking Tools
  • Search Engine Optimization
  • Site Architecture Optimization
  • Installation and Setup of Analytics & Reporting
  • Establish Conversion Tracking Goals
  • Spy & Track Competing Surgery Practices
  • Google My Business Optimization, Google Maps, Google+
  • Maintain Listings at the Five Main Aggregators of Location Data
  • Setup Structured Data for Search Engines
  • Email Marketing
  • Content Marketing
  • Backlink Analysis & Link Building
  • Map Funnels That Generate New Patients
  • PPC Campaign Setup & Optimization
  • Facebook Ads Management, Pixel Integration
  • Track User Clicks, Mouse Movements, Scrolls & Record User Sessions for Playback
  • Drive Traffic to Your Website
  • Conversion Rate Optimization
  • Youtube Support, Social Media Support
  • Encourage Patient Reviews & Sharing
  • Ongoing Refinement

Surgeon SEO

  • Comprehensive keyword research focused on your specialties
  • Website & SEO Audit, site architecture optimization, content optimization
  • Backlink Analysis, opportunities, link reclamation, track mentions
  • Analyze & track search presence of competing surgery practices
  • Strategy outline, implementation, review
  • Track rankings and search progress over time
  • Drive traffic to your surgery practice by achieving high rankings in search engines for valuable keywords
  • Ongoing refinement
  • Click here for more info: Surgeon SEO
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Local SEO For Surgeons

  • Optimize For Your Location
  • Optimize for Local-Mobile Search
  • Google My Business Optimization, Google Maps, Google+
  • Name, Address, Phone Citations – Ensure NAP Presence and Consistency
  • Maintain Listings at the Five Main Aggregators of location data that send information to U.S. local search engines: Infogroup, Neustar Localeze, Acxiom, Factual and Foursquare
  • Push the correct, consistent location information for your surgery practice to all of these data sources including 60+ popular online directories such as Amazon Alexa and Apple.
  • Click here for more info: Local SEO For Surgeons
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Surgery PPC Marketing – Certified Google Ads For Surgeons

  • Google Partner with certifications in Search Advertising, Mobile Advertising, Video Ads, Display Advertising, Shopping, Google Analytics IQ, Mobile Sites
  • Manage & optimize Google Ads account
  • Create baseline for current dental PPC performance
  • Define surgery PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk
  • Setup campaigns, budgets and ads targeted to your specialties
  • Send target local area traffic to pages optimized for consultation requests
  • Conversion tracking
  • Refine campaigns, scale best performing ads

Facebook Ads with Facebook Pixel Retargeting & Instagram

  • Manage ad spend and implement best practices focusing on ROI
  • Setup Facebook Pixel
  • Advanced optimization of Facebook / Instagram ad campaigns
  • Implement technology to ensure campaigns achieve maximum results
  • Target audiences with incredible accuracy
  • Deliver Facebook ads to relevant audiences most likely to request consultations
  • Re-target people that visit your website and certain procedure pages

Facebook Ads are the most under-priced marketing channel for surgeons today. Especially for short video clips under 15 seconds targeted at Instagram and Facebook users on mobile. We can often tune these campaigns so well it only costs a few pennies to get your surgery practice in front of locals who may be seeking your services.

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Automated Practice Review Platform

  • Start engaging and listening to your patients
  • Easily acquire patient feedback & reviews
  • Encourage online reviews at Google, Facebook, Realself and more
  • Our automated platform starts with just your patient’s name & email address and does the rest for you
  • Display powerful patient testimonials on your website
  • We monitor online review sites and alert you to new reviews posted on your practice so you can respond
  • Use your tablet or iPad to capture your patients feedback and information onsite
  • Send patients an email or SMS text message to request feedback from their smartphone

Read more about our Practice Review Platform

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Spy & Track Competing Surgery Practices

  • Spy competing surgery practice websites and organic rankings and see every place they’ve shown up on Google, keywords they’re targeting with ads and ad variations going back several years
  • Improve your ranks by tapping into your competitors’ keyword strategies
  • Discover your competitors most lucrative keywords
  • Spy your competitors banklink profile and identify link opportunities
  • Track your progress against the competition over time

CUTTING EDGE EXPOSES THE SEARCH MARKETING SECRET FORMULA OF YOUR MOST SUCCESSFUL COMPETITORS. UNCOVER THE EXACT CONTENT AND BACKLINKS THAT LETS THEM OUTRANK YOU.

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Youtube Support

  • Youtube channel setup & design
  • Optimize channel and videos for conversions
  • Implement video publishing best practices
  • Video content strategy
  • Create 15 second video commercials for re-targeting
  • Calls to action
  • Custom video thumbnails
  • Search-friendly tags
  • Creation of playlists
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Social Media Services For Surgeons

  • Custom Graphics (profile, background, cover & header images)
  • Fully Optimize Profiles on Facebook, Pinterest, Twitter, and Instagram
  • Professionally Designed Pages
  • Search Engine Optimized Descriptions
  • Customized Strategy
  • Scheduling of Posts
  • Integration with Website and Blog
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Analytics & Reporting

  • Easy client reporting dashboard
  • See a variety of web analytics, search and social metrics
  • Compare data over time periods
  • Track engagement on Google, Facebook, Instagram and Youtube
  • Monitoring, analyzing and reporting of marketing campaigns with Google Ads, Facebook Ads & Google Analytics
  • Track Google My Business listings on Google Maps
  • Track keyword rankings over time and watch our efforts pay off
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Surgeons on the Cutting Edge Includes New

Surgeon Website Design

1. Purpose

Good surgeon website design caters to the needs and desires of your target patient, is SEO friendly and looks professional on all devices big and small.

2. Look & Feel

Website design that matches your unique style. Following the look & feel of your surgery practice office is a good start and makes the transition from website visitor to in office patient seamless.

3. Innovative & Useful

Showcase your work using modern interactive before & after sliders and galleries. Highlight useful content and minimize distractions. Move users forward to request a consultation easily.

No Upfront Design Fee for Surgeons on the Cutting Edge

Click for more about our surgeon website design services

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Beautiful website makeovers with strategic insights to generate high quality engagement, more consult requests and measurable results. By blending impressive interactive before & after galleries that are easy to update with an overall look & feel that matches your style Cutting Edge can transform your practice with a new surgeon website design.

In 2019 it is vital for surgeon websites to work perfectly on mobile first, be prominent in target search results and be secure/encrypted for both HIPAA compliance and Google rankings. Google may penalize your surgery practice website if it is not mobile friendly, not secure or slow to load. If you’ve neglected your website and it’s not performing well then now is the perfect time for Surgeons on the Cutting Edge!

Your website is the front porch to your practice. You should feel proud of it.

Cutting Edge Offers More

Automated review platform customized for your practice!

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Easily Request Feedback

Email a request or hand patients an iPad in your office.

Encourage Reviews

After positive feedback is submitted encourage reviews at Google, Facebook, Realself and more.

Gain Testimonials

Positive feedback can display on your website automatically.

Cutting Edge Review Platform is an automated platform that starts with just your patient’s name and email address and does the rest for you. You can also use kiosk mode and pass an iPad to a patient in your office.

The patient is asked to rate how likely they are to refer your practice to a friend and to comment on their experience. This rating process helps form your Net Promoter Score, a key indicator and data point to your surgery practice and patient relationship.

Patients that rate you highly (you set the rating criteria) will then be asked to consider reviewing your practice on one of the important review sites you have selected for your account. Poor patient experiences are captured privately so you can follow-up with the patient to resolve their issue.

Long-term, consistent use of our platform will gain you testimonials, online reviews and better SEO visibility. We also monitor online review sites and alert you to new reviews posted on your practice so you can respond.

Read more about our Practice Review Platform

HIPAA Compliance and Your Surgery Practice Website

Cutting Edge client websites, practice review platform and marketing dashboard are each protected with SSL encryption to ensure privacy and safekeeping of all patient communications and data.

Is your surgery practice website secure? Is there a padlock displayed near your URL at the top left of your browser? Running your site without SSL could be a problem if your site allows patients to send you messages or fill out contact forms requesting consultations. As of 2018 Google requires that your practice website be secure.

Trust Cutting Edge. Improve your practice. Get results.

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Marketing Dashboard

For Your Practice

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Cutting Edge Marketing Dashboard is included for Surgeons on the Cutting Edge.

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SOCIAL, PPC, EMAIL, CALL TRACKING, SEO

Monitor Our Progress & All Of Your Marketing Channels In One Place

View insights from all your marketing channels in one app. Stop wasting time switching from account to account. Streamline your campaign monitoring in a single, intuitive interface. Over 30 Marketing Integrations.

  • Active Campaign
  • Ad Roll
  • Avanser
  • Backlink Monitor
  • Bing Ads
  • Bing Webmaster Tools
  • Call Tracking Metrics
  • Callrail
  • Campaign Monitor
  • Competition Analyzer
  • Constant Contact
  • Facebook
  • Facebook Ads
  • Google Ads
  • Google Analytics
  • Google My Business
  • Google Search Console
  • Google Sheets
  • Grade.us
  • Instagram
  • Instagram Ads
  • LinkedIn
  • LinkedIn Ads
  • Mailchimp
  • Majestic
  • Marchex
  • Rank Tracker
  • Twitter
  • What Converts
  • Youtube
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YOUR ALL-IN-ONE MARKETING DASHBOARD

Cutting Edge Marketing Dashboard

More than just a rank tracker, Cutting Edge offers an all-in-one digital marketing dashboard for your practice. From SERP tracking to Google Ads, and from email marketing to workflow assignment, our custom dashboard manages all of your data in a single location.

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DRAG & DROP DASHBOARD

Customizable Dashboard

Monitor and report on all of your marketing campaigns in one place. Access your own custom dashboard so you can view the KPI's most important to you.

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What Makes Us Different

Proven Performance

Our smaller crew is one of the top performing digital marketing teams in the world. We’re a Certified Google Partner and partners with industry leading technology providers to bring the latest and greatest to our clients.

Data Driven Reporting

No need to wade through complicated spreadsheets when evaluating your online presence and digital marketing campaigns with Cutting Edge. All clients have free access to Marketing Dashboard, our data, analytics, and marketing reporting platform.

Unparalleled Track Record

We have a 95% client retention rate and a +100 Net Promoter Score that’s much higher than the nationwide average. Our client testimonials, medical practice marketing methodology, and decades of web design experience are the perfect recipe for a successful digital campaign.

Leading Digital Experts

We’ve been designing and marketing websites since 1999. We keep tabs on the latest and greatest design trends but measure the success of any site launch by how well the new design is able to impact practice goals. We’ve built successful websites across all niches.

All-In-One Marketing Package for Surgeons

Get everything you see on this page and more for 1 Monthly Price!

“How Cutting Edge Changed My Practice”

“Fantastic. Chris is very SEO and Google knowledgeable….that becomes apparent very quickly, as he explains his methodology. He is proactive and very responsive. Things move quick and he is very responsive in a quick manner. Chris makes himself a member of your team……reaches out and coordinates with my office manager about details. Furthermore, Chris approaches SEO with an aggressive marketing approach. He actually cares, and you can tell he loves what he does. He wants to see you increase market share, and keeps an eye on other competitors for your rankings. My only regret is not teaming up with Cutting Edge years ago! I recommend Cutting Edge without reservation.”

Dr. Snehal PatelLorton Springfield Dental Implant & Oral Surgery

“Chris has been great to work with! I have been working with him for the past 4 years, and he has helped me grow my website and SEO leaps and bounds. My initial website had all kinds of issues, and he has remade and revamped my website several times, each time better than the previous. He’s great with customer service, and gives you the attention as a client that one needs. I highly recommend Cutting Edge Digital Marketing! Can you hire a large corporate company to do the same thing? Sure. But will you get the same individualized service at a fair price? Probably not. From website design to digital marketing, you can’t go wrong with Chris Scott and Cutting Edge Digital Marketing!”

Dr. Matthew WaltonWalton Family, Cosmetic & Implant Dentistry

“I was referred to Cutting Edge by a colleague of mine in December of 2016. My experience with them has been nothing short of outstanding. My website had grown rather outdated and was not optimized to attract the patients I was targeting, so the first thing they did was build me a beautiful site that is fresh, modern, attractive, and primed to rank high on the search engines. We have now started my search engine optimization and marketing and once again, Cutting Edge has blown me away. They handle my social media, my blog, and they search for and implement my site or my links on other sites with high authority. They also manage all Google advertising and show you everything they have done, everything they are doing, and all progress being made on a regular basis through regular updates in the form of charts or graphs. Your wish is their command. I have seen an exponential growth in my patient calls, my online consultation requests, and my presence in the very competitive aesthetic market of Chicago. I highly and strongly recommend Cutting Edge to any practice looking to make huge progress in all aspects of their online presence. They will NOT let you down!”

Dr. Jason PetrungaroPetrungaro Plastic Surgery
What’s the cost?

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