Updated on: September 10, 2021 by Chris Scott
Mobile Perfect & Secure
- Websites For Surgeons
- Your website is the front porch to your practice. You should feel proud of it.
- Your website design needs to work.
If your website is old or you’re among the thousands of surgeons whose website designs are boxed solutions from Prosites, Officite or similar then, in our opinion, your website design is holding you back.
Upgrade to Cutting Edge!
Local area exclusivity for clients!
Proven Media Placement Methods
Be one of the few. We are highly selective and limit ourselves to only a few clients, which means we are able to give unparalleled attention to each client and every detail. Our ‘standards’ are the ‘options’ for which others charge extra.
Thrive with Cutting Edge on your practice team.
Industry Leading Platform
- Lead Tracker track leads, calls, forms & marketing channel ROI
- Automated Reviews Platform with reputation management
- Digital Intake Forms send secure electronic forms to your clients; receive them back prior to appointments
- Appointment Reminders via text, voice or email
- Easy Online Patient Payments
- Marketing Dashboard data driven reporting
- Neural Machine Translations speak to your patients in their native language
- Conversion Rate Optimization Services
- Robust Cutting Edge cloud servers (Google Infrastructure) based in the United States with 24/7 updates and daily backups.
Attract & convert more leads.
Gain patients & market share.
Boost new patient volume.
We deliver massive & sustainable growth for your surgery practice.
Leading Companies Trust Cutting Edge:
“One of the top 3 best moves I have ever made for my practice. Total game changer. Would highly recommend!”
Trent Buchanan DDS FAGD
Greystone Smile Design Cosmetic & Implant Dentistry
Birmingham Cosmetic & Implant Dentist
“My only regret is not teaming up with Cutting Edge years ago! I recommend Cutting Edge without reservation.”
Sneh Patel DDS MD
Lorton Springfield Dental Implant & Oral Surgery
Oral Surgeon in Virginia
Surgeons on the Cutting Edge Enjoy Great Features
Easily request reviews from patients
Optimized for local search
Be visible for target keywords
Beautiful websites – work great on devices of any size
Marketing For Surgeons
Surgeons on the Cutting Edge includes everything you see on this page and more.
- Full Analysis of Your Practice
- Website Audit & SEO Audit
- Local Presence & Citation Audit
- Research Competitive Landscape
- Keyword Research
- Develop a Marketing Strategy for Success
- Setup Rank Tracking Tools
- Search Engine Optimization
- Site Architecture Optimization
- Installation and Setup of Analytics & Reporting
- Establish Conversion Tracking Goals
- Spy & Track Competing Surgery Practices
- Google My Business Optimization, Google Maps
- Maintain Listings at the Five Main Aggregators of Location Data
- Setup Structured Data for Search Engines
- Email Marketing
- Content Marketing
- Backlink Analysis & Link Building
- Map Funnels That Generate New Patients
- PPC Campaign Setup & Optimization
- Facebook Ads Management, Pixel Integration
- Track User Clicks, Mouse Movements, Scrolls & Record User Sessions for Playback
- Drive Traffic to Your Website
- Conversion Rate Optimization
- Youtube Support, Social Media Support
- Encourage Patient Reviews & Sharing
- Ongoing Refinement
- Comprehensive keyword research focused on your specialties & surgical procedures
- Website & SEO Audit, site architecture optimization, content optimization
- Backlink Analysis, opportunities, link reclamation, track mentions
- Analyze & track the search presence of competing surgery practices
- SEO Strategy outline, implementation, review
- Track rankings and search progress over time
- Drive traffic to your surgery practice by achieving high rankings in search engines for valuable keywords
- Ongoing SEO strategy refinement
- Click here for more info: Surgeon SEO
Local SEO For Surgeons
- Optimize For Your Location
- Optimize for Local-Mobile Search
- Google My Business Optimization, Google Maps, Google Posts
- Name, Address, Phone Citations – Ensure NAP Presence and Consistency
- Maintain Listings at the Five Main Aggregators of location data that send information to U.S. local search engines: Infogroup, Neustar Localeze, Acxiom, Factual and Foursquare
- Push the correct, consistent location information for your surgery practice to all of these data sources including 60+ popular online directories such as Amazon Alexa and Apple.
- Click here for more info: Local SEO For Surgeons
Surgery PPC Marketing – Certified Google Ads For Surgeons
- Google Ads Expert with certifications in Search Advertising, Mobile Advertising, Video Ads, Display Advertising, Shopping, Google Analytics IQ, Mobile Sites
- Manage & optimize Google Ads account
- Create baseline for current pay per click performance
- Define surgery PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk
- Setup campaigns, budgets and ads targeted to your specialties
- Send target local area traffic to pages optimized for consultation requests
- Conversion tracking
- Refine campaigns, scale best performing ads
Facebook Ads with Facebook Pixel Retargeting & Instagram
- Manage ad spend and implement best practices focusing on ROI
- Setup Facebook Pixel
- Advanced optimization of Facebook / Instagram ad campaigns
- Implement technology to ensure campaigns achieve maximum results
- Target audiences with incredible accuracy
- Deliver Facebook ads to relevant audiences most likely to request consultations
Facebook Ads are the most under-priced marketing channel for surgeons today. Especially for short video clips under 15 seconds targeted at Instagram and Facebook users on mobile. We can often tune these campaigns so well it only costs a few pennies to get your surgery practice in front of locals who may be seeking your services.
Automated Practice Review Platform
- Start engaging and listening to your patients
- Easily acquire patient feedback & reviews
- Encourage online reviews at Google, Facebook, Realself and more
- Our automated platform starts with just your patient’s name & email address and does the rest for you
- Display powerful patient testimonials on your website
- We monitor online review sites and alert you to new reviews posted on your practice so you can respond
- Use your tablet or iPad to capture your patients feedback and information onsite
- Send patients an email or SMS text message to request feedback from their smartphone
Read more about our Practice Review Platform
Spy & Track Competing Surgery Practices
- Spy competing surgery practice websites and organic rankings and see every place they’ve shown up on Google, keywords they’re targeting with ads and ad variations going back several years
- Improve your ranks by tapping into your competitors’ keyword strategies
- Discover your competitors most lucrative keywords
- Spy your competitors banklink profile and identify link opportunities
- Track your progress against the competition over time
CUTTING EDGE EXPOSES THE SEARCH MARKETING SECRET FORMULA OF YOUR MOST SUCCESSFUL COMPETITORS. UNCOVER THE EXACT CONTENT AND BACKLINKS THAT LETS THEM OUTRANK YOU.
- Youtube channel setup & design
- Optimize channel and videos for conversions
- Implement video publishing best practices
- Video content strategy
- Create 15 second video commercials for re-targeting
- Calls to action
- Custom video thumbnails
- Search-friendly tags
- Creation of playlists
Analytics & Reporting
- Easy client reporting dashboard
- See a variety of web analytics, search and social metrics
- Compare data over time periods
- Track engagement on Google, Facebook, Instagram and Youtube
- Monitoring, analyzing and reporting of marketing campaigns with Google Ads, Facebook Ads & Google Analytics
- Track Google My Business listings on Google Maps
- Track keyword rankings over time and watch our efforts pay off
Surgeons on the Cutting Edge Includes New
Surgeon Website Design
Good surgeon website design caters to the needs and desires of your target patient, is SEO friendly and looks professional on all devices big and small.
2. Look & Feel
Website design that matches your unique style. Following the look & feel of your surgery practice office is a good start and makes the transition from website visitor to in office patient seamless.
3. Innovative & Useful
Showcase your work to potential patients using modern interactive before & after sliders and galleries. Highlight useful content and minimize distractions. Move potential patients forward to request a consultation easily.
No Upfront Design Fee for Surgeons on the Cutting Edge
Click for more about our surgeon website design services
Beautiful website makeovers with strategic insights to generate high quality engagement, more consult requests and measurable results. By blending impressive interactive before & after galleries that are easy to update with an overall look & feel that matches your style Cutting Edge can transform your practice with a new surgeon website design.
In 2019 it is vital for surgeon websites to work perfectly on mobile first, be prominent in target search results and be secure/encrypted for both HIPAA compliance and Google rankings. Google may penalize your surgery practice website if it is not mobile friendly, not secure or slow to load. If you’ve neglected your website and it’s not performing well then now is the perfect time for Surgeons on the Cutting Edge!
Your website is the front porch to your practice. You should feel proud of it.
Cutting Edge Offers More
Automated review platform customized for your practice!
Easily Request Feedback
Email a request or hand patients an iPad in your office.
After positive feedback is submitted encourage reviews at Google, Facebook, Realself and more.
Positive feedback can display on your website automatically.
Cutting Edge Review Platform is an automated platform that starts with just your patient’s name and email address and does the rest for you. You can also use kiosk mode and pass an iPad to a patient in your office.
The patient is asked to rate how likely they are to refer your practice to a friend and to comment on their experience. This rating process helps form your Net Promoter Score, a key indicator and data point to your surgery practice and patient relationship.
Patients that rate you highly (you set the rating criteria) will then be asked to consider reviewing your practice on one of the important review sites you have selected for your account. Poor patient experiences are captured privately so you can follow-up with the patient to resolve their issue.
Long-term, consistent use of our platform will gain you testimonials, online reviews and better SEO visibility. We also monitor online review sites and alert you to new reviews posted on your practice so you can respond.
HIPAA Compliance and Your Surgery Practice Website
Cutting Edge client websites, practice review platform and marketing dashboard are each protected with SSL encryption to ensure privacy and safekeeping of all patient communications and data.
Is your surgery practice website secure? Is there a padlock displayed near your URL at the top left of your browser? Running your site without SSL could be a problem if your site allows patients to send you messages or fill out contact forms requesting consultations. As of 2018 Google requires that your practice website be secure.
Trust Cutting Edge. Improve your practice. Get results.
SOCIAL, PPC, EMAIL, CALL TRACKING, SEO
Monitor Our Progress & All Of Your Marketing Channels In One Place
View insights from all your marketing channels in one app. Stop wasting time switching from account to account. Streamline your campaign monitoring in a single, intuitive interface. Over 30 Marketing Integrations.
- Active Campaign
- Ad Roll
- Backlink Monitor
- Bing Ads
- Bing Webmaster Tools
- Call Tracking Metrics
- Campaign Monitor
- Competition Analyzer
- Constant Contact
- Facebook Ads
- Google Ads
- Google Analytics
- Google My Business
- Google Search Console
- Google Sheets
- Instagram Ads
- LinkedIn Ads
- Rank Tracker
- What Converts
YOUR ALL-IN-ONE MARKETING DASHBOARD
Cutting Edge Marketing Dashboard
More than just a rank tracker, Cutting Edge offers an all-in-one digital marketing dashboard for your practice. From SERP tracking to Google Ads, and from email marketing to workflow assignment, our custom dashboard manages all of your data in a single location.Download Pricing
DRAG & DROP DASHBOARD
Monitor and report on all of your marketing campaigns in one place. Access your own custom dashboard so you can view the KPI's most important to you.
What Makes Us Different
Our smaller crew is one of the top performing digital marketing teams in the world. We’re Certified Google Ads Experts and partners with industry leading technology providers to bring the latest and greatest to our clients.
Data Driven Reporting
No need to wade through complicated spreadsheets when evaluating your online presence and digital marketing campaigns with Cutting Edge. All clients have free access to Marketing Dashboard, our data, analytics, and marketing reporting platform.
Leading Digital Experts
We’ve been designing and marketing websites since 1999. We keep tabs on the latest and greatest design trends but measure the success of any site launch by how well the new design is able to impact practice goals. We’ve built successful websites across all niches.
All-In-One Marketing Package for Surgeons
Get everything you see on this page and more including strategy & expertise for 1 Monthly Price!
“How Cutting Edge Changed My Practice”
”“Fantastic. Chris is very SEO and Google knowledgeable….that becomes apparent very quickly, as he explains his methodology. He is proactive and very responsive. Things move quick and he is very responsive in a quick manner. Chris makes himself a member of your team……reaches out and coordinates with my office manager about details. Furthermore, Chris approaches SEO with an aggressive marketing approach. He actually cares, and you can tell he loves what he does. He wants to see you increase market share, and keeps an eye on other competitors for your rankings. My only regret is not teaming up with Cutting Edge years ago! I recommend Cutting Edge without reservation.”Dr. Snehal PatelLorton Springfield Dental Implant & Oral Surgery
”“Chris has been great to work with! I have been working with him for the past 4 years, and he has helped me grow my website and SEO leaps and bounds. My initial website had all kinds of issues, and he has remade and revamped my website several times, each time better than the previous. He’s great with customer service, and gives you the attention as a client that one needs. I highly recommend Cutting Edge Digital Marketing! Can you hire a large corporate company to do the same thing? Sure. But will you get the same individualized service at a fair price? Probably not. From website design to digital marketing, you can’t go wrong with Chris Scott and Cutting Edge Digital Marketing!”Dr. Matthew WaltonWalton Family, Cosmetic & Implant Dentistry
”“I was referred to Cutting Edge by a colleague of mine in December of 2016. My experience with them has been nothing short of outstanding. My website had grown rather outdated and was not optimized to attract the patients I was targeting, so the first thing they did was build me a beautiful site that is fresh, modern, attractive, and primed to rank high on the search engines. We have now started my search engine optimization and marketing and once again, Cutting Edge has blown me away. They handle my social media, my blog, and they search for and implement my site or my links on other sites with high authority. They also manage all Google advertising and show you everything they have done, everything they are doing, and all progress being made on a regular basis through regular updates in the form of charts or graphs. Your wish is their command. I have seen an exponential growth in my patient calls, my online consultation requests, and my presence in the very competitive aesthetic market of Chicago. I highly and strongly recommend Cutting Edge to any practice looking to make huge progress in all aspects of their online presence. They will NOT let you down!”Dr. Jason PetrungaroPetrungaro Plastic Surgery