Updated on: April 21, 2022 by Chris Scott
Mobile Perfect & Secure
- Dental Website Design
- Your website is the front porch to your practice. You should feel proud of it.
- Your website design needs to work.
If your website is old or you’re among the thousands of dentists whose websites are boxed solutions from PBHS, Prosites, Officite, PatientPop or similar then, in our opinion, your website design is holding you back.
Upgrade to Cutting Edge!
Local area exclusivity for dental marketing clients!
No hefty upfront design fees.
Proven Media Placement Methods
Be one of the few. We are highly selective and limit ourselves to only a few clients, which means we are able to give unparalleled attention to each client and every detail.
Our ‘standards’ are the ‘options’ for which others charge extra.
Industry Leading Platform
- Lead Tracker track ROI, leads, calls and forms
- Patient Reviews Platform with reputation management / API embedding
- Online Patient Registration Portal with practice software integration
- Easy Online Patient Payments
- Marketing Dashboard data driven reporting
- Neural Machine Translations speak to your patients in their native language
- Conversion Rate Optimization Services
- Robust Cutting Edge cloud servers (Google Infrastructure) based in the United States with 24/7 updates and daily backups.
Attract & convert more leads.
Gain patients & market share.
Boost new patient volume and retention.
We deliver massive & sustainable growth for your dental practice.
Thrive with Cutting Edge on your practice team.
Leading Companies Trust Cutting Edge:
“One of the top 3 best moves I have ever made for my practice. Total game changer. Would highly recommend!”
Trent Buchanan DDS FAGD
Greystone Smile Design Cosmetic & Implant Dentistry
Birmingham Cosmetic & Implant Dentist
“Chris has taken the guess work out of dental website marketing. He truly cares for his clients and it shows.”
Jeffrey Anzalone DDS
Board Certified Periodontist
“The practice is on the first page of Google search results. New patients also doubled.”
Matthew Walton DDS
Walton Family, Cosmetic & Implant Dentistry
Dental Implant Dentist Greenwood
“I like the fact that you work directly with Chris. There is no middle man. You always get to talk to Chris.”
Shayan Ghodsi DMD
Royal Palm Beach Cosmetic Dentist
“My only regret is not teaming up with Cutting Edge years ago! I recommend Cutting Edge without reservation.”
Sneh Patel DDS MD
Lorton Springfield Dental Implant & Oral Surgery
Oral Surgeon in Virginia
“They revolutionized what we do online, and they’ve made me money.”
Jason Petrungaro MD FACS
Petrungaro Plastic Surgery
Board Certified Plastic Surgeon
Dentists on the Cutting Edge Enjoy Great Features
Easily request reviews from patients
Optimized for local search
Be visible for target keywords
Beautiful websites – work great on devices of any size
Marketing For Dentists
- Full Service Analysis of Your Practice
- Website Audit & SEO Audit
- Local Presence & Citation Audit
- Research Competitive Landscape
- Keyword Research
- Develop a Marketing Strategy for Success
- Setup Rank Tracking Tools
- Search Engine Optimization
- Site Architecture Optimization
- Installation and Setup of Analytics & Reporting
- Establish Conversion Tracking Goals
- Spy & Track Competing Dental Practices
- Google My Business Optimization, Google Maps
- Maintain Listings at the Five Main Aggregators of Location Data
- Setup Structured Data for Search Engines
- Email Marketing Plan
- Content Marketing Service
- Backlink Analysis & Link Building
- Map Funnels That Generate New Patients
- PPC Campaign Setup & Optimization
- Facebook Ads Management, Pixel Integration Service
- Track User Clicks, Mouse Movements, Scrolls & Record User Sessions for Playback
- Drive Traffic & Potential Patients to Your Website
- Conversion Rate Optimization Services
- Youtube Support, Social Media Support
- Encourage Patient Reviews & Sharing
- Ongoing Refinement
- Comprehensive keyword research focused on your specialties
- Website & SEO Audit, site architecture optimization, content optimization
- Backlink Analysis, opportunities, link reclamation, track mentions
- Analyze & track presence of competing dentistry practices
- SEO strategy outline, implementation, review
- Track rankings and progress over time
- Drive traffic to your dental practice by achieving high rankings in search engines for valuable keywords
- Ongoing SEO strategy refinement
- Click here for more info: Dental SEO
Local SEO For Dentists
- Optimize For Your Location
- Optimize for Local-Mobile Search
- Google My Business Optimization, Google Maps, Google Posts
- Name, Address, Phone Citations – Ensure NAP Presence and Consistency
- Maintain Listings at the Five Main Aggregators of location data that send information to U.S. local search engines: Infogroup, Neustar Localeze, Acxiom, Factual and Foursquare
- Push the correct, consistent location information for your dental practice to all of these data sources including 60+ popular online directories such as Amazon Alexa and Apple.
- Click here for more info: Local SEO For Dentists
Dental PPC Marketing – Certified Google Ads For Dentists
- Google Ads Experts with certifications in Search Advertising, Mobile Advertising, Video Ads, Display Advertising, Shopping, Google Analytics IQ, Mobile Sites
Specialist credential earned in Search Ads, Mobile Ads
- Manage & optimize Google Ads account
- Create baseline for current dental pay per click performance
- Define dental PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk
- Setup dental marketing campaigns, budgets and ads targeted to your specialties
- Send target local area traffic to your landing pages optimized for consultation requests
- Conversion tracking
- Refine campaigns, scale best performing ads
Facebook Ads & Instagram
- Manage ad spend and implement best practices focusing on ROI
- Advanced optimization of Facebook / Instagram ad campaigns
- Implement technology to ensure campaigns achieve maximum results
- Target audiences with incredible accuracy
- Deliver Facebook ads to relevant audiences most likely to request consultations
Facebook Ads are the most under-priced dental marketing tool today. Especially for short video clips under 15 seconds targeted at Instagram and Facebook users on mobile. We can often tune these campaigns so well it only costs a few pennies to get your dental practice in front of locals who may be seeking a new dentist. FB Ads work well for branding.
Automated Practice Review Platform
- Start engaging and listening to your patients
- Easily acquire patient feedback & reviews
- Encourage online reviews at Google, Facebook, Realself and more
- Our automated platform starts with just your patient’s name & email address and does the rest for you
- Display powerful patient testimonials on your website and in your dental marketing
- We monitor online review sites and alert you to new reviews posted on your practice so you can respond
- Use your tablet or iPad to capture your patients feedback and information onsite
- Send patients an email or SMS text message to request feedback from their smartphone
Read more about our Practice Review Platform
Spy & Track Competing Dental Practices
- Spy competing dental practice marketing, websites and organic rankings and see every place they’ve shown up on Google, keywords they’re targeting with ads and ad variations going back several years
- Improve your ranks by tapping into your competitors’ keyword strategies
- Discover your competitors most lucrative keywords
- Spy your competitors banklink profile and identify link opportunities
- Track your progress against the competition over time
CUTTING EDGE EXPOSES THE SEARCH MARKETING SECRET FORMULA OF YOUR MOST SUCCESSFUL COMPETITORS. UNCOVER THE EXACT CONTENT AND BACKLINKS THAT LETS COMPETING DENTAL PRACTICES OUTRANK YOU.
- Youtube channel setup & design
- Optimize channel and videos for conversions
- Implement video publishing best practices
- Video content strategy
- Create <15 second dental marketing video commercials for re-targeting
- Calls to action
- Custom video thumbnails
- Search-friendly tags
- Creation of playlists
Analytics & Reporting
- Easy client reporting dashboard
- See a variety of web analytics and social metrics
- Compare dental marketing data over time periods
- Track engagement on Google, Facebook, Instagram and Youtube
- Monitoring, analyzing and reporting of dental marketing campaigns with Google Ads, Facebook Ads & Google Analytics
- Track Google My Business listings on Google Maps
- Track keyword rankings over time and watch our efforts pay off
Good dental website design caters to the needs and desires of your target patient, is optimized for SEO and looks professional on all devices big and small.
2. Look & Feel
Website design that matches your unique style. Following the look & feel of your dental practice office is a good start and makes the transition from website visitor to in office patient seamless.
3. Innovative & Useful
Showcase your work using modern interactive before & after sliders and galleries. Highlight useful content and minimize distractions. Move users forward to request a consultation easily.
No Upfront Design Fee for Dentists on the Cutting Edge
We can spread out the costs, for your new dental practice website, over your first 6 months with us.
Beautiful website makeovers with strategic insights to generate high quality engagement, more consult requests and measurable results. By blending impressive interactive before & after galleries that are easy to update with an overall look & feel that matches your style Cutting Edge can transform your practice with a new dental website design.
In 2021 it is vital for dentist websites to work perfectly on mobile first, be prominent in target search results and be secure/encrypted for both HIPAA compliance and Google rankings. Google may penalize your dental practice website if it is not mobile friendly, not secure or slow to load. If you’ve neglected your website and it’s not performing well then now is the perfect time for Dentists on the Cutting Edge!
Your website is the front porch to your practice. You should feel proud of it.
Cutting Edge Offers More
Automated review platform customized for your practice!
Easily Request Feedback
Email a request or hand patients an iPad in your office.
After positive feedback is submitted encourage reviews at Google, Facebook, Realself and more.
Positive feedback can display on your website automatically.
Cutting Edge Review Platform is an automated platform that starts with just your patient’s name and email address and does the rest for you. You can also use kiosk mode and pass an iPad to a patient in your office.
The patient is asked to rate how likely they are to refer your practice to a friend and to comment on their experience. This rating process helps form your Net Promoter Score, a key indicator and data point to your dental practice and patient relationship.
Patients that rate you highly (you set the rating criteria) will then be asked to consider reviewing your practice on one of the important review sites you have selected for your account. Poor patient experiences are captured privately so you can follow-up with the patient to resolve their issue.
Long-term, consistent use of our platform will gain you testimonials, reviews and better SEO visibility. We also monitor online review sites and alert you to new reviews posted on your practice so you can respond.
Cutting Edge integrates with over 100 online review sites including:
Read more about our Practice Review Platform
Cutting Edge Lead Tracker
Multi-Touchpoint Conversion Tracking (included)
Online & Offline Campaigns
Track calls from Google organic, Google My Business, paid search, online advertising, direct mail, TV, radio, print collateral, and more.
Associate website visitors with form entries and connect requests for consults and appointments with your front office instantaneously.
Track the patient journey and know exactly which keywords are driving phone calls. See how new patients and cases found you.
Tracking the Patient Journey
Multi-channel call attribution for online and offline channels.
Get in-depth data about how each of your PPC ads are performing.
Optimize your marketing ROI based on performance.
Dynamically swaps to a specific tracking number based on how a visitor came to your site.
Know exactly which search terms are leading to phone calls, conversions, and sales.
Integrate text messaging campaigns into your advertising call tracking.
Identify what’s driving phone calls, conversions, and patient experiences.
Associate form submissions with the exact website visitor and advertising channel.
Mobile Call Tracking
Link phone calls and conversions back to mobile searches.
Read more about our Lead Tracker.
HIPAA Compliance and Your Dental Practice Website
Cutting Edge client websites, Lead Tracker, practice Review Platform, dental Marketing Dashboard and online patient registration system are each protected with SSL encryption to ensure privacy and safekeeping of all patient communications and data.
Is your dental practice website secure? Is there a padlock displayed near your URL at the top left of your browser? Running your site without SSL could be a problem if your site allows patients to send you messages or fill out contact forms requesting consultations. Since way back in 2018 Google has required that your practice website be secure.
Trust Cutting Edge. Improve your practice. Get results.
Cutting Edge is partnered with Dental Symphony to provide our dental practice marketing clients with online patient registrations.
Now Included For Dentists on the Cutting Edge
Modernize patient intake with an efficient registration and assessment process.
HIPAA Compliant Forms
Patients can register and update using a secure patient portal. All information is encrypted and HIPAA compliant.
Plays Well With Others
Dental Symphony can work alongside any Practice Management System. Ask us how it interacts with your individual system for maximum efficiency. Dental Symphony is a Dentrix Connected Partner. Examples of other compatible systems include EagleSoft, PracticeWorks, Viive, Dentisoft, SoftDent, Mac Practice, Win Dent, Open Dental. Don't see your system listed? Ask us!
Modern & Efficient
Patients can register and update using any device. Patients can electronically agree and sign all forms, including your office policies, before getting to the office.
- Unlimited custom form creation or free edits to standard forms.
- Pre-Clinical Assessment for every patient including critical risks, medical conditions, drug descriptions and more.
- Medical and dental history summaries display positive findings for quick review.
- Patients can register and update using any device.
- Patients can electronically agree and sign all forms, including your office policies, before getting to the office.
- Pediatric forms that help parents register children with no double entry of information.
Chair-Side Forms using ipad or tablet
Complete consent forms, referral forms, examination forms, recommendation forms or any other kind of form during the patient’s appointment. This is great for strengthening your patient record and generating content for your patients or colleagues. Create custom forms or use ours.
Designed To Fit Your Needs
ePatient streamlines your patient registration process and provides you with a unique Pre-Clinical Assessment of every patient. HIPAA compliant online forms allow patients to complete their forms from the convenience of a desktop, tablet or mobile phone. Best of all, your office receives the forms immediately. This ensures a happy patient, an efficient front desk, and a confident dentist.
Instead of just getting a static display of their responses, you get an interactive, summarized, and medically assessed patient review that helps you pinpoint:
- Critical risks (i.e. hemostasis issues, risk for infection)
- Medical conditions and how they might effect their treatment
- Follow up details about conditions
- Drug descriptions
- Drug actions, interactions, and reactions
We customize your online forms portal to match the look and feel of your website.
Will the forms look just like my PDF forms?
No. Online registration system forms are optimized for mobile use. Custom forms can be created to collect specific information, but look will not match PDF appearance.
Who created the Pre-clinical assessment content?
The Clinical Team consists of distinguished professionals who have created the libraries and point-of-care support information that gives Dental Symphony its distinctive character and underlying value. They generate and manage the clinical information to keep Dental Symphony relevant to the ongoing practice of dentistry.
SOCIAL, PPC, EMAIL, CALL TRACKING, SEO
Monitor Our Progress & All Of Your Marketing Channels In One Place
View insights from all your marketing channels in one app. Stop wasting time switching from account to account. Streamline your campaign monitoring in a single, intuitive interface. Over 30 Marketing Integrations.
- Active Campaign
- Ad Roll
- Backlink Monitor
- Bing Ads
- Bing Webmaster Tools
- Call Tracking Metrics
- Campaign Monitor
- Competition Analyzer
- Constant Contact
- Facebook Ads
- Google Ads
- Google Analytics
- Google My Business
- Google Search Console
- Google Sheets
- Instagram Ads
- LinkedIn Ads
- Rank Tracker
- What Converts
YOUR ALL-IN-ONE MARKETING DASHBOARD
Cutting Edge Marketing Dashboard
More than just a rank tracker, Cutting Edge offers an all-in-one dental marketing dashboard for your practice. From SERP tracking to Google Ads, and from email marketing to workflow assignment, our marketing software with custom dashboard manages all of your data in a single location.Download Pricing
DRAG & DROP DASHBOARD
Monitor and report on all of your marketing campaigns in one place. Access your own custom dashboard so you can view the KPI's most important to you.
Neural Machine Translations
We make medical practice websites multilingual.
Speak to your patients in their native language.
Cutting Edge provides multilingual medical practice website technology to clients. Would you like a Spanish version of your practice website? Perhaps French? We have you covered.
We use Google neural translations which are very accurate when translating to and from the English language. For example statistical translation quality for Spanish to English ranked at 6 out of 10, with 10 being a perfect translation. Human translators generally rank at 8.5 and new Google neural machine translations hit 8.3.
Translations are further polished by multilingual Cutting Edge team member Paula Gatti, a licensed dentist, for accuracy.
Search Engine Indexing
Search engines will index your translated pages. People will be able to find a product you sell by searching in their native language.
Search Engine Optimized
You will have a separate URL for each language which optimizes your website and boosts our multilingual SEO strategy. For example yourpractice.com/es/.
What Makes Us Different
Our smaller crew is one of the top performing digital marketing teams in the world. We’re Certified Google Ads Experts and partners with industry leading technology providers to bring the latest and greatest to our dentist clients.
Data Driven Reporting
No need to wade through complicated spreadsheets when evaluating your online presence and digital marketing campaigns with Cutting Edge. All clients have free access to Marketing Dashboard, our data, analytics, and marketing reporting platform.
Unparalleled Track Record
We have a 95% client retention rate and a +100 Net Promoter Score that’s much higher than the nationwide average. Our client testimonials, medical practice marketing methodology, and decades of web design experience are the perfect recipe for a successful digital campaign.
Leading Digital Experts
We’ve been designing and marketing websites since 1999. We keep tabs on the latest and greatest design trends but measure the success of any site launch by how well the new design is able to impact practice goals. We’ve built successful websites across all niches.
All-In-One Marketing Package for Dentists
Get everything you see on this page and more including strategy & expertise for 1 Monthly Price!