Marketing Dental Implants With Google Ads & Dental SEO
I’m always amazed to analyze a Google Ads account and see that conversion tracking is not setup. Many dental practices run their Google Ads, sometimes with budgets exceeding $4000 / month, without conversion tracking and goals setup.
Even if your practice is bumping, things are going well and you can tell the ads are working this is wasteful.
Setup Google Ads Conversion Tracking
You really absolutely need conversion tracking attached to your campaigns or I feel you’re wasting money. If you give Google the power to determine that ppl that click your ad interact with your site and convert you will get a better relevance (quality score) for your campaigns and a better position at lower cost. Advertisers whose campaigns show conversions can often have lower bids and still outrank competitors with higher budgets.
Check your quality score and start measuring conversions to get the most out of your ad budget.
Conversions can be as simple as a certain page view. I track conversions for many actions such as reviews page views, for others who have requested an appointment or consultation by sending them to a “thank you” page after submitting a form and more. You must let Google know somehow that your ads are working.
You can’t go wrong with a dialed in dental implant Google Ad campaign setup, watched like a hawk and optimized over time by a pro. Your monthly budget will depend on your market but you can hyper target larger cases such as All-On-X and implants for dentures etc quite effectively with a healthy budget.
You not only need a healthy budget when targeting these implant cases with Google Ads but also a dialed in website optimized to convert your ad traffic into new butts in the seat. How’s your site? Do you have pricing information for larger implant cases on there? Before and afters? Credentials like AAID? These are the things you should display to persuade and help convert clicks into big dental implant cases. 🙂
If you’re not going after these bigger cases with an optimized site and ads your competitors are.
What Our Clients Say
“I found Cutting Edge on an online message board and community for dentists. In their posts on the site, Cutting Edge seemed genuine and passionate about what they do.
Working with them is one of the top three best decisions I’ve made in my practice.”
Dr. Trent Buchanan
“Chris has been great to work with! I have been working with him for the past 4 years, and he has helped me grow my website and SEO leaps and bounds.
The practice is now on the first page of Google search results.“
Dr. Matthew Walton
“Chris approaches SEO with an aggressive marketing approach. He actually cares, and you can tell he loves what he does. He wants to see you increase market share, and keeps an eye on other competitors for your rankings.
My only regret is not teaming up with Cutting Edge years ago! I recommend Cutting Edge without reservation.“
Dr. Sneh Patel
“I’m getting consultation requests all the time thanks to their work. While we may not get in touch with each lead, there are literally dozens and dozens of requests coming in every week. That’s how I know that Chris is doing his job successfully. People are finding me, and I couldn’t be happier. Chris always delivers results.
They revolutionized what we do online, and they’ve made me money.”
Dr. Jason Petrungaro