Marketing Dental Implants With Google Ads & Dental SEO
I’m always amazed to analyze a Google Ads account and see that conversion tracking is not setup. Many dental practices run their Google Ads, sometimes with budgets exceeding $4000 / month, without conversion tracking and goals setup.
Even if your practice is bumping, things are going well and you can tell the ads are working this is wasteful.
Setup Google Ads Conversion Tracking
You really absolutely need conversion tracking attached to your campaigns or I feel you’re wasting money. If you give Google the power to determine that ppl that click your ad interact with your site and convert you will get a better relevance (quality score) for your campaigns and a better position at lower cost. Advertisers whose campaigns show conversions can often have lower bids and still outrank competitors with higher budgets.
Check your quality score and start measuring conversions to get the most out of your ad budget.
Conversions can be as simple as a certain page view. I track conversions for many actions such as reviews page views, for others who have requested an appointment or consultation by sending them to a “thank you” page after submitting a form and more. You must let Google know somehow that your ads are working.
You can’t go wrong with a dialed in dental implant Google Ad campaign setup, watched like a hawk and optimized over time by a pro. Your monthly budget will depend on your market but you can hyper target larger cases such as All-On-X and implants for dentures etc quite effectively with a healthy budget.
You not only need a healthy budget when targeting these implant cases with Google Ads but also a dialed in website optimized to convert your ad traffic into new butts in the seat. How’s your site? Do you have pricing information for larger implant cases on there? Before and afters? Credentials like AAID? These are the things you should display to persuade and help convert clicks into big dental implant cases. 🙂
If you’re not going after these bigger cases with an optimized site and ads your competitors are.
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Working with them is one of the top three best decisions I’ve made in my practice.”
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They revolutionized what we do online, and they’ve made me money.”
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