I’m always amazed to analyze a Google Ads account and see that conversion tracking is not setup. Many dental practices run their Google Ads, sometimes with budgets exceeding $4000 / month, without conversion tracking and goals setup. Even if your practice is bumping, things are going well and you can tell the ads are working…
Have you tried Facebook marketing in an effort to grow your preferred high-end cases? Let me guess how that turned out. You spent lots of cash and got plenty of leads. Then you most likely found out the hard way that the quality of these leads was very poor and most of them couldn’t afford…
All of your copy should be unique to your practice website. You can easily get inspiration from other sites that rank well. Do a little research into your local market by searching Google for your preferred procedures from your office location. You don’t need to add city or town to these searches as Google knows…
You can expand your reach to surrounding communities easily by standing out as the authority in your specialty and having convincing content. When someone is new to the area or looking for a new dentist they will scour the web and check out several dentists. People will pass 50 dental offices to see the best or top rated dentist nearby.
First thing you want to make sure you have setup for your practice website with Google Analytics are page based or destination goals. For instance, a thank you page that is viewed after someone requests an appointment, consultation or contact via a form on the website. In Analytics you can set…
In order to rank for a specific dental SEO keyword you have to satisfy searcher intent. For example, most people looking for Invisalign will not just search for Invisalign + city. They will instead search for thousands of variations of keywords about Invisalign. Most often they search for pricing and costs. You’ll need extensive Invisalign information on your site to…
Ask your potential SEO team for clear examples of good Google organic rankings as well as top 3 map pack results they have achieved for other dentists for their preferred procedures. Ask for their dental clients phone numbers and call them. Ask their references if…
You may consider secret shopping your own staff and their ability to convert an inquiry into a new patient on the books. You’d be surprised the bumps in the road you can find here. You can do this yourself in disguise or simply stand behind someone and ask them to reach out to your office and request a procedure. Watch and see for yourself how this process is unfolding.
I’ve witnessed client staff responding to lucrative All-on-4 requests 3-5 days later when they should have…
Looking to buy or sell a dental practice? I recommend you do a full analysis of the practice online presence. Audit the website, marketing, online reviews, reputation and more. You may find immense value or find a mountain of crap not even worth climbing to be competitive. A thorough analysis will assist with negotiations either way.
Cutting Edge offers this service as part of our Dental SEO Expert Marketing Analysis where we estimate the value…
