“They revolutionized what we do online and they’ve made me money.”
Jason Petrungaro MD FACS
Petrungaro Plastic Surgery
“One of the top 3 best moves I have ever made for my practice. Total game changer. Would highly recommend!”
Trent Buchanan DDS FAGD
Greystone Smile Design
“My only regret is not teaming up with Cutting Edge years ago! I recommend Cutting Edge without reservation.”
Sneh Patel DDS MD
Lorton Springfield Dental Implant & Oral Surgery
“The practice is on the first page of Google search results. New patients also doubled.”
Matthew Walton DDS
Walton Family, Cosmetic & Implant Dentistry
Are you ready?
2020 Pricing Guide
My name is Chris Scott with Cutting Edge. First off, let me thank you for reaching out and your interest in our technology and marketing services!
We move the needle and provide value.
All-In-One New Website, SEO, Digital Marketing & Cutting Edge Software
For 1 Monthly Price:
Our packages are customized for you with a price dependent on several factors including competition and market size. Digital Marketing & SEO takes time with consistent effort and refining of content + analysis spread out over months.
We’ll get you results quickly but we are seeking long term relationships. Our few select clients have been with us for years and have increased their practice volume tremendously. We work hard for you every single day and as a result, your practice will grow.
Cutting Edge is an investment in your practice that will last years or even decades.
Cutting Edge monthly marketing clients enjoy local area exclusivity. You are our champion and therefore we intend to help you dominate your local area.
This is our ultimate solution for medical practices seeking an exclusive relationship with us and long term results. All-In-One Dentists on the Cutting Edge and Surgeons on the Cutting Edge packages are 6 month minimum commitment followed by a month to month relationship based on results and satisfaction. NO LONG TERM CONTRACTS.
We are highly selective and limit ourselves to only a few clients, which means we are able to give unparalleled attention to each client and every detail. Our ‘standards’ are the ‘options’ for which others charge extra.
Current Minimum Retainer Engagement: $3000+ / month
*6 month minimum commitment. Ongoing price is reduced in month 7 as we spread out costs for your new site design ($7500+) over your first 6 months. Price does not include ppc budgets.
Package pricing includes:
1. Website design, makeover (you own the website). Semantic UI / mobile first design + AMP. WordPress CMS. Cutting Edge secure server management (cloud not shared) and daily backups. Website Page Speed Enhancements. Content Delivery Network (Cloudflare). No hefty upfront design fee.
2. Ongoing Competitive SEO (Search Engine Optimization Best Practices). Preferred Procedures Focused Keyword Market Intelligence. Improve Rankings, Increase Organic & Google Maps Traffic.
3. Digital Marketing including Google Ads, FB Ads, Instagram Ads etc. Cutting Edge is a certified Google Partner with search ads specialist credentials. Social media support also provided. Google My Business Optimization.
Includes frequent mini video commercials <30 seconds for promotion on GMB and in ads that cost pennies.
4. Patient Review Platform (boost your reviews and maintain a flow).
5. Online Patient Registration Portal for dental practices (integration with PMS).
6. Award Winning Marketing Dashboard (track everything, monitor our progress and track all rankings, marketing channels and competitors in one easy place 24/7).
7. Conversion Optimization
8. Strategy & Expertise
The first step is a deep analysis of your market location and preparation of a plan for dominance including a proposal with deliverables and a timeline. Cost is $1500 for one domain including an analysis of your competition. This process usually only takes me a few days to a week gathering data to complete.
I’ll email you an invoice to proceed with this first step when you’re ready. Simply click the Order Now button below.
If you accept the Roadmap and plan then I‘ll apply the $1500 toward your first month. If not you’ll have valuable information to share with your existing/future team for implementation.
Cutting Edge Practice Roadmap
If you’re considering Cutting Edge and would like to take a small first step with us prior to making us a part of your team then our Practice Roadmap is for you.
The Cutting Edge Practice Roadmap is a one-time no-commitment report offering a comprehensive analysis of your entire online presence including audits of your website, SEO, Google Ads (PPC), Social and local presence including Google My Business. We take a deep look at your analytics, spy competing practices and more.
We’ll also identify any wasteful spending we find in your Google or Facebook Ads which could save you heaps of money.
Our Practice Roadmap details any deficiencies found on your website, identifies SEO and digital marketing opportunities and provides a roadmap of how to implement changes and exploit the uncovered opportunities.
Is your website working? How is your online marketing doing? Where do you stand against the competition? Are you wasting money? What can you do right now to get more patients?
We can tell you.
ALL client projects start here. Our Roadmap includes a customized marketing package proposal with deliverables and timeline.
Price: $1,500
Budget Example 1
Low Competition
Small Marketplace
Healthy Domain
Monthly Budget = $$
Budget Example 2
Medium Competition
Major Metro Market
Healthy Domain
Monthly Budget = $$$
Budget Example 3
High Competition
Major Metro Market
Healthy Domain
Monthly Budget = $$$$
Budget Example 4
High Competition
Regional or National Market
Healthy Domain
Monthly Budget = $$$$$
Standalone digital marketing services listed below, including a website makeover, are included in our All-In-One marketing packages for 1 monthly price.
Update April 2020. At this time we are not offering standalone services listed below.
On occasion we will, if time permits, so are providing pricing ranges for your info. We are currently devoting 100% of our time to the success of our monthly clients on the Cutting Edge.
Practice Review Platform
Price: $350 One-time setup + $1,800 / year
We make patient experience the backbone of your practice through reviews and patient feedback.
Cutting Edge Medical Practice Review Platform is a patient experience and online review engine that enables insights, empowers marketing and converts patients. Gather patient feedback and reviews into one place to boost your practice.
Marketing Dashboard
Price: $350 One-time setup + $1,800 / year
Monitor all of your marketing channels in one place. Streamline your campaign monitoring in a single, intuitive interface. Over 30 Marketing Integrations.
Website Design / Makeover
Price Range: $9,000 – $37,500+
Cutting Edge clients in a monthly All-In-One package do not have to pay upfront design fees.
We provide high-quality websites that are results-driven and pleasing to the eye. We don’t just build websites, we build SEO optimized websites that represent your brand and convey your message in the strongest way possible. The websites we build are customized to fit your business and your target audience with maximum results. Rest assured that all of the tools needed to convert your online audience into revenue are incorporated into our design process.
Local SEO
Price Range: $1,700 – $3,000+ / month
6 month minimum commitment. Investing in proven SEO now will position your practice for long term growth.
Local PPC Google Ads Management (Certified Google Partner)
Price: $750 One-time setup + $800 / month
Pay-per-click advertising can be one of the most effective additions to a medical practice marketing campaign.
Pricing example above is for local ads campaign management for a medium size medical practice targeting within 20 miles. Larger budget clients targeting a regional or nationwide audience please contact us for pricing.
Local Facebook Ads / Instagram Ads Management
Price: $750 One-time setup + $500 / month
Facebook & Instagram Ads are one of the most undervalued marketing channels in the world today. Facebook & Instagram video is one of the best ad buys right now.
Pricing example above is for local ads campaign management for a medium size medical practice targeting within 20 miles. Larger budget clients targeting a regional or nationwide audience please contact us for pricing.
One-Time SEO
Price Range: $4,500+
One-time SEO, as the name suggests, is a one-off service which is comprised of an on-site optimization, and is generally accompanied by several hours of follow-up consulting to explain the work, and provide guidance for the client moving forward. The pricing for this service is highly dependent on the size and complexity of the site. The competitiveness of the market for a business does not come into play, as the work is meant to address any deficiencies in regards to technical, organizational, and contextual nature.
Note: the difference between a one-time SEO service and an SEO audit is that the one-time SEO offering includes hands on work on the website; whereas an SEO site audit is a comprehensive document which details our findings, with directions about how to implement changes and undertake fixes.
SEO Site Audits
Price Range: $1,500+
An SEO audit is similar to one-time SEO; however, it does not include hands-on work on the client’s website; instead, the audit document details the deficiencies of a website, identifies opportunities, and provides a roadmap of how to implement changes and exploit the uncovered opportunities.
Beware of Cheap SEO
There can be a high price for low cost SEO. Cheap SEO can easily get your site banned. We’ve worked with clients in the past whose websites were under Google penalties because they hired a cheap SEO company 5-10 years ago who slapped links all over the world onto questionable sites in an effort to “game Google results”. Problems like this can take many hours to cleanup and weeks or months to disavow the toxic links with a file sent to Google.
If you’ve been the victim of cheap SEO in the past we can help clean it up and get your practice back on the right track. Not sure? We can tell you.
When results count, quality doesn’t cost…it pays
Reputable SEO companies have decades of experience, trust established with Google, clients that you can call as a reference and modern tools of the SEO trade.
